Embrace Building Wraps have decades of experience in transforming unsightly construction sites across the UK. The team recently completed London’s tallest Dibond installation.
Princes House in central London is part of a redevelopment project by E&O Group to renovate the 1920’s building into over 50 residences. The project will maintain the neoclassical stone façade signature of early 1920’s English architecture.
The team worked closely with the architects to design, print and install the Dibond hoarding that stands over 26 feet tall and runs nearly 79 feet in length. To create an advertising platform for the development, the Dibond was printed on the ground floor.
The team endured tight site restrictions and the challenge of a busy street installation, stating “The challenges on the project were working on a hoarding with a number of tricky reveals, soffits, with trees cut around & in front of the hoarding. Plus the added headache of the busy gantry with the winch cut out, waste chute and deliveries around the clock.”
The project was constructed in two phases; the first consisted of concealing the building scaffolding with the second phase, according to Embrace Building Wraps, “…was to cover the ply hoarding on street level with a printed Dibond image of the lower floors, standard some 26 feet tall—The tallest ever in London and triple the usual height.”
Embrace furthers explains, “The investment brightens up the surrounding area, gives the passing audience an insight into the end result of the project development and confirms he developer’s commitment to keep the surrounding area not looking like a building site.”
information and photography courtesy of Embrace Building Wraps