Containerville, a Max Barney Estate development, provides affordable self-contained office spaces for start-ups and small businesses in East London. A neighborhood formerly recognized as London’s manufacturing and industrial hub has been transformed over the years into a cultural arts and innovation center. A recent marketing campaign for the real-estate development utilized a hoarding design which adopts a trend-forward approach and speaks to the local community’s artistic fluency. The design was managed by Art Director and Partner at OneAnother, Paul Hamilton. Paul had previous experience branding former campaigns for The Estate Office Shoreditch and was contacted once again for the new development – Containerville, managed by a former Estate Office Shoreditch member and now entrepreneur of the Max Barney Estate. Paul commissioned Chris Bianchi and Stephanie Von Reiswitz from LeGun who also had experience in previous campaigns, to produce a palette of nearly 100 individual illustrations which would then be colored and combined to create a variety of marketing materials.