We’ve examined a variety of hoarding designs around the world. Hoarding design can be minimalistic and serve a subtle instead of distractive functionality or they can be bold, colorful and exciting. The Malmaison hoarding by UK print experts, Screenprint and Display Ltd, showcases the brand’s signature vivid color palette to engage passersby.
The over 130 square feet of Dibond aluminum composite hoarding features the brand’s upcoming development, a luxury lifestyle hotel, another signature of the hospitality chain Malmaison. The new boutique hotel will contain an abundance of high-quality bedrooms and serviced suites and is the chain’s 16th hotel in 15 prominent UK cities.
The hoarding from Screenprint and Display serves multiple functions, it not only advertises the upcoming hotel but also offers safety and security for the building’s works as well. Screenprint and Display describe, “We were called upon to carry out a site visit, prior to printing the hoarding panels. The development was not on even ground and it was important to consider this and calculate the gradient of the slope, to ensure the continuity of the graphics when they were installed.”
They add, “Large stretches of hoarding panels were created by combining a quality of Dibond panels, every one of which was digitally printed with UV resistant ink (Dibond is an aluminum composite which is both rigid and waterproof). Once printed, the panels were delivered on site where they were fitted together, like a jigsaw, creating the overall finished impacting graphic display.”
Although hoarding signage is temporary, the materials chosen are important due to the potential for longer than expected site use. Additionally, hoarding panels are often exclusively exterior, requiring a material that is lightweight, waterproof, and wind resistant. Dibond aluminum composite is often specified for its ability to meet the strict parameters needed in this heavy-use application.
information and photography courtesy of Screenprint and Display Ltd